If you’re active on Instagram, then you’ve definitely watched at least a thousand reels by now. Although the 15 – 30 second videos may shoot by in a flash, a lot of thought and work goes into making them and keeping you coming back for more…and more. I’ve put together some tips and tricks to help you take the plunge into the world of Instagram reels, and hopefully, produce the next viral reel!

How to make viral Instagram Reels

Find your niche

Everyone is unique – you included. Find a niche that you love, that resonates with you and stick with it! Consistently create content tailored to your niche and you’ll eventually have an audience that looks to you for inspiration and entertainment.

Add a captivating title & cover image

People respond to strong visuals and clear messaging. Make sure to choose a thumbnail from your reel that will spark interest, and a title that will intrigue them enough to hit play – just don’t give it all away!

End the video with a call-to-action

You made a reel for a reason – to grow your audience! Always end your reels with a strong call-to-action to cultivate an engaging and committed audience.

Pick a trending song

Use. Your. Resources. When choosing a track to accompany your reel, keep up to date with the best performing songs and use them! They’re in the reels library for a reason.

Use the right hashtags

Hashtags hold more power than you know. Using the right hashtags will categorize your content, helping you get even more views. So, spend a little time doing some research, it will go a long way.